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![Infinite Profit Lateral Logo](https://static.wixstatic.com/media/c3935e_46e347d69f4b4ddebfa4875004f2b45b~mv2.png/v1/crop/x_68,y_147,w_1289,h_305/fill/w_279,h_63,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Lateral%20IP%20Logo%20B.png)
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![Love And Business Profit](https://static.wixstatic.com/media/c3935e_0c8231dd057242be960ae188040029d3~mv2.png/v1/fill/w_400,h_250,fp_0.50_0.50,q_95,enc_auto/c3935e_0c8231dd057242be960ae188040029d3~mv2.webp)
Marcia Riner
Feb 12, 20232 min read
Love And Business Profit
Your relationship with your business affects the amount of profit you bring home. Check out a few ways to love on your business
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![The Employer of Choice](https://static.wixstatic.com/media/c3935e_32f5cd2a09ad4825a046fc026f1411be~mv2.png/v1/fill/w_400,h_250,fp_0.50_0.50,q_95,enc_auto/c3935e_32f5cd2a09ad4825a046fc026f1411be~mv2.webp)
Marcia Riner
Feb 5, 20232 min read
The Employer of Choice
Finding great employees can be challenging. Stop looking at the old ways of attracting with money and look what the employee really wants
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![Attracting Leads](https://static.wixstatic.com/media/c3935e_0a5a77e46ee1406fb309d596c5949b37~mv2.png/v1/fill/w_400,h_250,fp_0.50_0.50,q_95,enc_auto/c3935e_0a5a77e46ee1406fb309d596c5949b37~mv2.webp)
Marcia Riner
Jan 29, 20233 min read
Attracting Leads
All businesses need leads! The million-dollar question is how to attract them. Here are a few ways that have proven successful.
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![The Snowball Effect](https://static.wixstatic.com/media/c3935e_0c11b9ad94104ef29545ea600a6e6793~mv2.png/v1/fill/w_400,h_250,fp_0.50_0.50,q_95,enc_auto/c3935e_0c11b9ad94104ef29545ea600a6e6793~mv2.webp)
Marcia Riner
Jan 22, 20232 min read
The Snowball Effect
Snowballing your revenue and profit can be simple if you are focusing on the right areas
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![Why Do You Need Joint Venture Partners?](https://static.wixstatic.com/media/c3935e_46c6095db929497c9e33b6d3e4462907~mv2.png/v1/fill/w_400,h_250,fp_0.50_0.50,q_95,enc_auto/c3935e_46c6095db929497c9e33b6d3e4462907~mv2.webp)
Marcia Riner
Jan 15, 20233 min read
Why Do You Need Joint Venture Partners?
Joint Venture partnerships are a great way to get in front of your ideal customers using the power of referrals
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![No More Resolutions – Build New Habits](https://static.wixstatic.com/media/c3935e_0302ee7d29694eee9575fd10e96aa02f~mv2.png/v1/fill/w_300,h_250,fp_0.50_0.50,q_95,enc_auto/c3935e_0302ee7d29694eee9575fd10e96aa02f~mv2.webp)
Marcia Riner
Jan 8, 20233 min read
No More Resolutions – Build New Habits
Stop making resolutions for your business. Build new habits that create the success that you are looking for.
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![Profitable Time Management](https://static.wixstatic.com/media/c3935e_5f710c762af44365aa761b578542ba5b~mv2.png/v1/fill/w_300,h_250,fp_0.50_0.50,q_95,enc_auto/c3935e_5f710c762af44365aa761b578542ba5b~mv2.webp)
Marcia Riner
Dec 18, 20222 min read
Profitable Time Management
Time is our greatest resource, our biggest trap, and how we can make more money! Manage your time, increase your profits!
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![More Success In The New Year](https://static.wixstatic.com/media/c3935e_5d936b9a805548e6873813dc335bdf1b~mv2.png/v1/fill/w_400,h_250,fp_0.50_0.50,q_95,enc_auto/c3935e_5d936b9a805548e6873813dc335bdf1b~mv2.webp)
Marcia Riner
Nov 27, 20222 min read
More Success In The New Year
December is the perfect time to finalize your plans for the next year. Are you ready? Normally, I start planning for the next year in...
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![Thankful For Your Customers](https://static.wixstatic.com/media/c3935e_f7ebe525e4944440a68f48dc7ac5f087~mv2.png/v1/fill/w_400,h_250,fp_0.50_0.50,q_95,enc_auto/c3935e_f7ebe525e4944440a68f48dc7ac5f087~mv2.webp)
Marcia Riner
Nov 20, 20222 min read
Thankful For Your Customers
Your customers have choices. Thank them for choosing you. Do it continuously and you can increase retention & spending.
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![Why Should They Work With You?](https://static.wixstatic.com/media/c3935e_0cd21303ffaf4e61a81cbaaf413df015~mv2.png/v1/fill/w_400,h_250,fp_0.50_0.50,q_95,enc_auto/c3935e_0cd21303ffaf4e61a81cbaaf413df015~mv2.webp)
Marcia Riner
Nov 13, 20222 min read
Why Should They Work With You?
Making your business the #1 choice for your ideal customers takes clear messaging that solves their #1 problem
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![Don’t Be Afraid Of The Down-Sell](https://static.wixstatic.com/media/c3935e_0f3819d6f6714e329f1e0f2d24cfa82d~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/c3935e_0f3819d6f6714e329f1e0f2d24cfa82d~mv2.webp)
Marcia Riner
Nov 7, 20222 min read
Don’t Be Afraid Of The Down-Sell
Having backup offers or down-sells available to customers that first turn down your offer can add a stream of income versus a missed sale
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![Quick Profit Acceleration](https://static.wixstatic.com/media/c3935e_9c73f6fb88f34696b2e25ec248239c7c~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/c3935e_9c73f6fb88f34696b2e25ec248239c7c~mv2.webp)
Marcia Riner
Oct 30, 20223 min read
Quick Profit Acceleration
Are you interested in a quick way to increase your profit in a MAJOR way? Check out my simple strategy.
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![How To Close More Sales](https://static.wixstatic.com/media/c3935e_a1835955f7ab4669a158ee66b45c1d1e~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/c3935e_a1835955f7ab4669a158ee66b45c1d1e~mv2.webp)
Marcia Riner
Oct 23, 20223 min read
How To Close More Sales
Only 1-3% are ready to buy right now. What do you do with the remaining 97% of your prospect?
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![Where’s Your Focus?](https://static.wixstatic.com/media/c3935e_6afc54551fbe46eab026d154a984f604~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/c3935e_6afc54551fbe46eab026d154a984f604~mv2.webp)
Marcia Riner
Oct 16, 20222 min read
Where’s Your Focus?
Focusing on the wrong things can cost you thousands in profit. Focus on the 20% of tasks that produce 80% of your profit.
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![What’s Your Website Doing?](https://static.wixstatic.com/media/c3935e_9d03ff909d1a403d950087f1b6fd8372~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/c3935e_9d03ff909d1a403d950087f1b6fd8372~mv2.webp)
Marcia Riner
Oct 9, 20223 min read
What’s Your Website Doing?
You've got a website but what is it doing for you? Many sites are just brochures and does nothing to grow your business
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![The Short “Cut” For Greater Profit](https://static.wixstatic.com/media/c3935e_676b632625a540cbaa00011fb374874d~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/c3935e_676b632625a540cbaa00011fb374874d~mv2.webp)
Marcia Riner
Oct 2, 20222 min read
The Short “Cut” For Greater Profit
Profit is not just a result of generating revenue. It is a result of managing your costs and expenses. The shortcut to more profit is...
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![Higher Profits Through Procedures](https://static.wixstatic.com/media/c3935e_4124223ce8204b469687d9d2f1a5956b~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/c3935e_4124223ce8204b469687d9d2f1a5956b~mv2.webp)
Marcia Riner
Sep 18, 20223 min read
Higher Profits Through Procedures
Putting procedures in your company can increase your profits. No one likes to create them, but maybe you don't have to do it yourself.
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![Building A Team Business](https://static.wixstatic.com/media/c3935e_ece4fc6176184985ba18caaf8a5d5e05~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/c3935e_ece4fc6176184985ba18caaf8a5d5e05~mv2.webp)
Marcia Riner
Sep 11, 20223 min read
Building A Team Business
Building a team business is the way to grow your company. Teams are more successful than employees. Hire right!
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![Your Buyer’s Journey](https://static.wixstatic.com/media/c3935e_21830ece57c34225bba23e680c52b360~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/c3935e_21830ece57c34225bba23e680c52b360~mv2.webp)
Marcia Riner
Aug 29, 20222 min read
Your Buyer’s Journey
Your buyer is on a journey to buy. Are you traveling with them? In the right spot at the right time for them to choose you? You better be
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![Are You Giving Up On Your Leads Too Soon?](https://static.wixstatic.com/media/c3935e_f93eb45b934444038695d3209ab4624f~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/c3935e_f93eb45b934444038695d3209ab4624f~mv2.webp)
Marcia Riner
Aug 14, 20222 min read
Are You Giving Up On Your Leads Too Soon?
It takes 18-25 impressions or more before today's prospect will buy. Don't stop just before they decide...
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