The Strategic Decision: Niche Focus vs. Diversification in Business Growth
A strategic business debate: niche focus for deep market penetration or diversification for risk mitigation and growth opportunity
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Marcia Riner
Jul 30, 20233 min read
The Price Is Right!
Your price is right when your customer buys your offer. The price is somewhere between the lowest price you are willing to accept and...
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Marcia Riner
Mar 5, 20233 min read
Is Your Business Name and Branding At Risk?
Is your brand and business identity protected? Could others use your likeness and potentially steal your customers?
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Marcia Riner
Feb 26, 20233 min read
Want to use Chat GPT? It’s all about the prompts.
Chat GPT is the latest craze and it can be very helpful in writing just about anything. To get the result you want, you need the prompt
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Marcia Riner
Jan 29, 20233 min read
Attracting Leads
All businesses need leads! The million-dollar question is how to attract them. Here are a few ways that have proven successful.
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Marcia Riner
Jan 15, 20233 min read
Why Do You Need Joint Venture Partners?
Joint Venture partnerships are a great way to get in front of your ideal customers using the power of referrals
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Marcia Riner
Nov 13, 20222 min read
Why Should They Work With You?
Making your business the #1 choice for your ideal customers takes clear messaging that solves their #1 problem
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Marcia Riner
Nov 7, 20222 min read
Don’t Be Afraid Of The Down-Sell
Having backup offers or down-sells available to customers that first turn down your offer can add a stream of income versus a missed sale
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Marcia Riner
Aug 29, 20222 min read
Your Buyer’s Journey
Your buyer is on a journey to buy. Are you traveling with them? In the right spot at the right time for them to choose you? You better be
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Marcia Riner
Aug 14, 20222 min read
Are You Giving Up On Your Leads Too Soon?
It takes 18-25 impressions or more before today's prospect will buy. Don't stop just before they decide...
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Marcia Riner
Aug 7, 20222 min read
What Separates You From Your Competition?
How does your client choose between you and your competition? You must have something unique or the customers are buying based on price.
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Marcia Riner
Jul 31, 20223 min read
Is Your Marketing Working?
Marketing is a key driver to increasing your profits and the value of your business. Consumers are numb! Time to refresh your message.
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Marcia Riner
Nov 1, 20213 min read
How To Describe Your Core Offer That Makes Your Ideal Customer Beg You For It?
As a business growth strategist, I face a common thread across many of my new clients. They find it difficult to describe the core offer...
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