A strategic business debate: niche focus for deep market penetration or diversification for risk mitigation and growth opportunity

Your price is right when your customer buys your offer. The price is somewhere between the lowest price you are willing to accept and...

Is your brand and business identity protected? Could others use your likeness and potentially steal your customers?

Chat GPT is the latest craze and it can be very helpful in writing just about anything. To get the result you want, you need the prompt

All businesses need leads! The million-dollar question is how to attract them. Here are a few ways that have proven successful.

Joint Venture partnerships are a great way to get in front of your ideal customers using the power of referrals

Making your business the #1 choice for your ideal customers takes clear messaging that solves their #1 problem

Having backup offers or down-sells available to customers that first turn down your offer can add a stream of income versus a missed sale

Your buyer is on a journey to buy. Are you traveling with them? In the right spot at the right time for them to choose you? You better be

It takes 18-25 impressions or more before today's prospect will buy. Don't stop just before they decide...

How does your client choose between you and your competition? You must have something unique or the customers are buying based on price.

Marketing is a key driver to increasing your profits and the value of your business. Consumers are numb! Time to refresh your message.

As a business growth strategist, I face a common thread across many of my new clients. They find it difficult to describe the core offer...